NEW PARTNERSHIP BETWEEN RED AND TYRESAFE
We are delighted to announce a brand new partnership with TyreSafe.
This collaboration can only help improve road safety, particularly among new drivers embarking on their journeys as road users.
Stuart Lovatt, Chair of TyreSafe, said “We are thrilled to partner with RED Driver Training, an organisation that shares our commitment to road safety and education. New drivers are at a crucial stage in forming safe driving habits, and through this partnership, we have an incredible opportunity to instil the importance of tyre safety from the very beginning of their journey on the roads. Together, we hope to create a generation of drivers who understand the vital role tyres play in road safety.”
Colin Paterson, Head of Marketing at RED Driver Training, said “At RED, our goal is to equip new drivers with the skills, confidence, and knowledge to stay safe on the roads, and tyre safety is an integral part of that. Joining forces with TyreSafe allows us to enhance our offering and emphasise the critical role tyres play in keeping drivers and passengers safe. We’re proud to be TyreSafe’s first consumer driver training supporter and look forward to working together to make a real difference. Our ‘Learn to Drive with RED’ app makes us more than just a normal driving ‘school’ and in co-operation with TyreSafe we are keen to explore the creation of collaborative video content and more.”
This partnership represents an exciting step forward in TyreSafe’s efforts to engage and educate younger and newer drivers. By joining forces with RED, TyreSafe continues to explore innovative ways to embed tyre safety as a fundamental aspect of road safety education.
For more information contact: Colin Paterson, Head of Marketing at RED
For media/press enquiries please contact: red@thirdcity.co.uk
